Southwest Airlines Ends Free Checked Bags, Sparking Passenger Outrage
Southwest Airlines is ditching its beloved free checked bags policy, marking the end of an era that made the carrier unique among U.S. airlines. Starting May 28, 2025, most passengers will have to pay for their first and second checked bags – a change that’s already causing quite a stir on social media.
Say goodbye to Southwest’s free checked bags – a major shift that ends a longtime perk for budget-conscious travelers.
Let’s face it: The airline that once proudly declared “Bags Fly Free” is now joining the fee-happy ranks of its competitors. While A-List Preferred members and Business Select customers will still enjoy two free bags, regular passengers are about to get a rude awakening. A-List members and credit card holders at least get to keep one free bag. Small consolation, right? The airline will also introduce basic economy fares without typical perks like seat assignments.
The move sent Southwest’s stock soaring 8% after the announcement, proving that Wall Street loves fees as much as passengers hate them. It’s not hard to see why – U.S. airlines raked in over $5 billion from baggage fees in 2024 alone. Military personnel on active duty will continue to receive two free checked bags. That’s a lot of quarters in the corporate piggy bank. The airline recently cut 15% of corporate jobs as part of its broader restructuring efforts.
Social media erupted with predictable fury. Loyal customers threatened to jump ship, while others reluctantly accepted the business reality. CEO Bob Jordan emphasized the decision was made to meet customer needs while maintaining profitability. The airline plans to introduce premium seating options in one-third of its fleet. Some passengers are already plotting their revenge by signing up for airline credit cards just to dodge the fees. Smart move, actually.
But this isn’t just about bags. Southwest is going full mainstream, folks. They’re ditching their quirky open seating policy in 2026, introducing assigned seats, and even adding those fancy premium legroom options everyone else has.
They’re also finally giving in and listing flights on Expedia. The rebel of the skies is putting on a suit and tie.
The timing isn’t random. Activist investors have been breathing down Southwest’s neck, demanding better financial performance. Plus, handling twice as much baggage as competitors was wearing down their employees. Something had to give.
For passengers, this means more than just extra fees. Expect packed overhead bins, longer boarding times, and the familiar dance of trying to squeeze everything into a carry-on.
While exact fees haven’t been announced, Southwest promises they’ll be “competitive” with other airlines – whatever that means.
The last major U.S. airline to charge for checked bags is finally caving to industry pressure. It’s a move that’ll definitely boost their bottom line, but at what cost to their brand identity?
Only time will tell if Southwest’s gamble pays off, but one thing’s certain: passengers’ wallets are about to get a bit lighter.
